I have a question for you. Now, I know you’ve been working on launching your brand but serious question…. Why wait for the "right time" to brand your business?
I have a few things to share with you about what I’ve learned about branding.
It’s never going to be the “right” time.
I remember launching my business. Starting as a freelance graphic designer, I made EVERY excuse for not investing in design software and getting a business license.
I need to wrap some stuff up…
I don’t have the money…
I’ll be ready in a few months…
What if I don’t get any clients…
I hate to break it to you, friend. The right time will never come; if you’re waiting for it, you will be waiting for a bit. Here’s why…
Life is going to keep happening.
The resources are there. You just have to be open.
At some point, you’ve got to devote time to the process…
Instead of focusing on ‘what if…’, let's focus on ‘what will…”
I was afraid to invest in my business because it wouldn't work. Heck, I feared the outcome if my brand blew up and I actually started attracting clients. I was afraid of showing up confident because it's hard to be seen as an introvert. I was afraid of charging premium prices because I feared having to say “no”.
First name / So, I'm sure these are some of your hesitations too. But if there's one thing I'm sure of, the perfect time will never come. Our limiting beliefs will always find an excuse for us.
Here’s what’s going on...
If you took the step to read this far into the email, you’re ready to get serious right now. How do I know? You’ve just invested time reading this email, which is a commitment.
Branding can be scary and exciting, but I’ve never had a client regret the process.
If you know you’ve been on the fence, I invite you to come and work with the team and I. By the end of the year, you can launch the brand you’ve dreamed of.
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